With today’s growing salon industry, owning a successful salon has helped many salon professionals achieve real financial independence. More and more owners are selling their salons and retiring as multi-millionaires, which only happened in a few rare cases twenty years ago. The modern salon owner is far more entrepreneurial, creative, savvy, and innovative than their predecessors. But to achieve the kind of success that is available in today’s thriving and ever-changing salon industry, salon owners have to master this new set of rules. Following are some consistent ways to boost salon sales:-
Start thinking about how you can develop an active client referral program that will generate new clients straight away. It is quite reasonable to ask your existing clients to refer a friend to your salon especially if you are prepared to reward them for doing so.
DO SOME LOCAL ADVERTISING
Look for local opportunities, always make a special offer, use your most popular services that hold retailing opportunities and if your advertising is in the print media, ask for some free editorial to go with it.
STAY IN TOUCH WITH YOUR CLIENTS
Remind them that you are still there, offer them some free useful information and always give them a good reason to come back to you rather than try the new salon down the road. Easy Salon Software is an effective client management web-based software for salon which can help you to manage your clients.
Your scheduling system can serve as a silent seller for your salon. Balance your basic wash-and-cuts with time-consuming perms and color treatments to minimize the wait time for customers. Use scheduling to cross-sell different services. Web based software like Easy Salon can be integrated with your website and enables your clients to book appointments and pay upfront online.
IMPLEMENT A “FREQUENT FLYER” PROGRAM
Designed to keep customers coming back for more, at its core this tactic is a loyalty program. There are many versions of loyalty programs, so if you don’t like the idea of offering as much as 50 percent off on a return visit, there are dozens of other ideas.
THE RIGHT COMMUNICATIONS BOOST INCOME
With so many different team members communicating with your clients in so many ways it’s an area where uniformity and consistency count. This communication could be through emails or SMS or through latest trends on social media.