There are hundreds of ways that you can market your gym, especially in the digitally connected world we live in now. When it comes to fitness marketing, there are a lot of fun and engaging campaigns you could run. Using digital marketing, you could target and promote your gym to your ideal audience where they spend most of their time. You can promote your gym offers and promotions straight to their phones, Facebook, Twitter, Instagram, email, etc.
Following are the various ways to promote your gym business:-
#1. Create Your Gym’s Social Media Message
You’ve probably noticed that your reach on social media pretty impacts today’s youth. The more we promote our business on social media more people would get attached to us.
# 2. Have a Powerful Membership Platform
The biggest key for a strong business is residual income through monthly memberships. There are dozens of great platforms that help not only with the billing process of managing these memberships but also assist in the maintenance of your relationship with your regular customers. Applications like Easy Gym Software helps you do customer management in more effective way. It gives you alerts for the birthday, marriage anniversary of the client so that you can wish them or even show them some care when they are not coming to the gym from past 3 days.
# 3.Create and Promote a Personal Trainer Course
Most people don’t even know the owner or managers of their fitness facilities. Rather, it’s the girl at the front desk, the spin instructor, or the personal trainer that they build the relationship with the most. They are the ones that keep your clients coming back.
# 4.Create YouTube Teaser Videos of Popular Classes
Make sure that you not only post the videos to Facebook, but also to upload the videos to YouTube so they can be referenced later, embedded on your site, or simply available on YouTube, which is the world’s second-largest search engine.
# 5.Run Promotions with Other Local Businesses
Partner up with businesses around your gym in order to make gym membership more appealing. Offer a coupon for a free pair of yoga pants at the local sports clothes store if the person completes a one-month yoga class.
#6. Advertise Your New Hot Workouts
Keep an eye on fitness trends and offer new workouts while they're still fresh. Market these new workouts to clients and new leads through automated social media updates and in email newsletters.
#7. Send Automated Reminders to Clients
Clients lose track of when their last gym visit was. For clients who have not worked out in a while, a timely automated reminder lets them know that they're due for a gym visit. Text messages are more likely to be opened than emails. Easy Gym Software keeps your clients updated about their pending payments, membership renewal and new updates in Gym.
#8.MEMBER REFERRAL PROGRAM
A member referral program is a powerful strategy to attract new members to your gym. The key with the member referral program is that it must be easy otherwise people won’t do it. You can also create a ‘Refer a Friend’ form on your website and Facebook page.