Each platform has its own native way of interacting with its user’s and in today’s era, social media provides an effective platform to salon owners for establishing their own personal brand and promote their salons at large level for their clients. Social media is a powerful tool for its users to promote their salon “OUT OF THE BOX”.
Here are the basic and few effective tips for creating a strong social media presence.
TELL YOUR STORY
A unique story could be created for clients it can be through sharing the exclusive look of your salon or an interview of artists working at the salon or through highlighting the various beauty processes of salon online.
CREATE GORGEOUS IMAGES
Now it's no more like before sharing pictures can be done through a click only. Sites like Instagram & Facebook launches the professional photo shoot images for an overview of clients. A tag line can also be punched with photos for attracting more clients.
GIVE A VIDEO TRY
The present era is not of HARD WORK but it for SMART WORK. Facebook also provides an option to upload video’s also in the new form known as FACEBOOK STORIES. Salon owners can post their work on social media sites like videos of their clients after work done and get appreciated by all.
PREPARE AND AUTOMATE
“TIME SAVED IS THE TIME INVESTED” is the basic Moto of a social site. If salon owners do’ t have time to get social or update on these sites regularly then the app like Hootsuite can be used to automatically post or update on these sites from your before or after collection.
HOOK THEM IN
Another way to put your clients on a roll is to get them hooked online. Social media like Facebook and an Online Booking button directly so that clients can make direct contact with owners & book their appointments with ease and Freshen's up to existing relations.
That easy to use, simple, Facebook check-in can make a BIG difference in how you run & market your business. More and more people are connected on Facebook and follow the profile of friends. So more check in is there more popular your brand is.
BUILD YOUR REPUTATION
“GIVE MORE AND GET MORE” is the basic mantra of the success of any brand or business. The more we promote through social media or the more people comes to know about your popularity and reputation of any business get golden wings.