If you’re the owner of a gym, you know that generating new gym membership leads is one of the most important aspects of your business. New leads turn into new clients and new clients turn into increased gym revenue. Recurring monthly revenue is the life-blood of any fitness business, and the more leads you generate, the better.
How do I Generate Leads?
Leverage Facebook Following to Generate More Gym Leads
Social media is an important tool in the 21st century for promotion in any business. Viral videos & photos of live classes or fitness studio help in the promotion of gyms and attract a larger no. Of clients. Facebook provides a great way to generate more gym leads. Make it a point to post your Fitness Texter banner every once in a while (and change your background picture), and you should start to see some nice lead generation.
Use Twitter & Instagram to Promote Your Gym
For the fitness industry, Twitter, Instagram, and youtube are the best tools to use. Create consistent and vibrant profiles with regular updates using interesting content about your members’ successes, training / nutritional tips, and information about your staff and trainers.
A member referral program is a powerful strategy to attract new members to your gym. The key with the member referral program is that it must be easy otherwise people won’t do it. Make your members feel special by featuring a member of the week or month on your website and social media accounts. Fitness marketing is not only about attracting new members but keeping your current members happy. This is a great helping hand in promoting fitness studios & even retains existing customers.
Weight loss Challenge
You can test a lot of different fitness marketing campaigns but one thing that will bring members together is weight loss. When it comes to a weight loss challenge you don’t just have to limit it to your members. Make the challenge open to everyone for a fee. You can give current gym members a discount since they will be paying extra to be part of the challenge.
Organise regular social events
Social Events make such a big difference to the culture and feeling at a gym. It is a great way for staff and members to connect on a different level outside the gym environment. They do take a bit of organizing but the rewards are definitely worth it.
FIRST IMPRESSION IS EVERYTHING! A modern and up to date website is crucial to making a great first impression when people land on your site. An attractive website is fully packed with features it should contain informative videos and motivating pictures and also queries should be immediately replied through messages.
Offer a free trail
Especially for first-timers or those who haven’t been to the gym in a while, hesitation is a big part of their decision-making process. Worries about people, intensity, environment, and value for money can hold a potential client back from coming into your establishment.
Start with a strategy
Successful gym promotions come in all shapes and sizes. The best sales ideas and marketing tips for gyms are a dime a dozen these days. Talk with your marketing team about breathing life into some of your old programs. Maybe you had a gym flyer program that never got off the ground